![]() Hoffman found them to be largely "single and dimensional, primarily n. He started out by studying the competition, approximately 21 specialized nationally distributed children's publications. Hoffman says 20 months of market research went into developing the magazine which debuted with the January/February, 1987 issue. The first three issues were distributed to Minnesota residents and national distribution is slated for July, 1987. MAGIC WINDOW (CHASING HOME) by Anne Panning. Along with bookstores and subscriptions, Hoffman is selling Magic Window in supermarkets, drug stores and newsstands. ![]() While other magazines maintain what Hoffman says is "children's-books-be-long-in-the-bookstore'' mentality, he opts for more broad-based circulation. His circulation approach is some-what one-of-a-kind as well. ![]() "We also appeal to the slow learner as well as to the advanced and avid reader." "We're not a one-dimensional publication," says Hoffman, who's been in magazine publishing for nearly 30 years. What sets Magic Window apart from other children's titles like Ranger Rick, Boy's Life and Sesame Street is that its editorial content offers variety for kids of all learning abilities. Hoffman's unique approach with Magic Window, a new general interest, monthly magazine aimed at children aged 6-12 may make Hoffman a trend setter in magazine publishing. At a time when all avenues of circulating a children's publication have supposedly been explored, Hoffman has unmasked the unexplored. In an age of specialized magazines, Jerry Hoffman has become a "something for everyone" children's magazine publisher. After working as a newspaper columnist for several different publications, Hoffman launched several national publications Snowmobile Times, Product News, Recreational Vehicle Business and Snow Week, a tabloid newspaper that was sold in 1977. Jerry Hoffman, president of J-Publishing Co., Minneapolis, has been a writer and publisher for 28 years.
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